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Home Forums Unit 4 Forum You have been asked to consult for a company that wants to plant vineyards and make pisco in a new and exciting project. What production zone/region would you choose and why? What else could you do to make that project unique?

  • You have been asked to consult for a company that wants to plant vineyards and make pisco in a new and exciting project. What production zone/region would you choose and why? What else could you do to make that project unique?

    John Douglass updated 3 months ago 2 Members · 1 Reply
  • John Douglass

    Member
    July 7, 2022 at 1:53 pm

    I would choose the Cañete region of Lima. I would select it for the valley climate, for the relatively cool and cloudy winters and for its adjacency to the ocean. Because of its proximity to Lima, I would work hard to market the pisco to cocktail bars in the city, using that as a bit of a launching pad to push for export to cocktail-heavy cities in North and South America, the Caribbean, and Europe.

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