You have been asked to consult for a company that wants to plant vineyards and make pisco in a new and exciting project. What production zone/region would you choose and why? What else could you do to make that project unique?

[Pisco Certificate]

Discussion

[John Douglass]

I would choose the Cañete region of Lima. I would select it for the valley climate, for the relatively cool and cloudy winters and for its adjacency to the ocean. Because of its proximity to Lima, I would work hard to market the pisco to cocktail bars in the city, using that as a bit of a launching pad to push for export to cocktail-heavy cities in North and South America, the Caribbean, and Europe.